RESEARCH AND INNOVATION

INSTITUTIONAL AGREEMENT OF PROGRAM- FRAMEWORK PROGRAM AGREEMENT- SCIENTIFIC RESEARCH AND INNOVATION IN CALABRIA REGION

Wine-making culture has age-old roots in Cirò area: in ancient times, between Sibari and Crotone, they used to produce a famous wine named Krimisia, given as award for the Olympiads winners. From here the name ‘Cremissa’ comes (ancient village where it was cultivated). Today, Cirò is the land of choice for Gaglioppo, basic variety for the production of Cirò D.O.C. red and rosé wines. Cirò terroir is particularly arid and harsh and provides the best condition for Gaglioppo. As a result, it gives a high-alcohol content and full-bodied wine. Cirò has recently upgraded due to: (i) new techniques for working on vineyards and vinification; (ii) the must at controlled temperature, which helps for the decrease of the alcohol content and for stopping the oxidation. As result, you get more well-rounded wines, rich of fruity notes and fresh bouquet than the past.
Through scientific research and winemaker’s passion, Cirò wine heritage has become a powerful tool for arousing the consumers’ interest. The main project will end in December 2013 and aims to the study of different “vineyard-winery” systems for strengthening the hidden potential of the wine-making in the Cirò area.

Caparra e Siciliani joined LOGIN project, approved by the Minister, partnered by companies and universities from Calabria and Puglia. Still in progress, the program develops a system working from raw material acquisition, handling of the product to the delivery to the client.

The focus of this logistic program deals with both material and information flows (orders, invoices, data in the marketplace…). The ideal system aims to bring the material flow forward the information exchange. All of that in order to plan correctly every single activity necessary for the material shift. Logistic is intended as a synchronization activity between both shifting and virtual process.

The program is going to deal with:

• The realization of new platforms for the management of logistic flows;
• The introduction of cooperative solutions able to bring together logistics’ operators and agricultural companies.

Most remarkable expected results are:

• Reduction of unsold stock;
• Drawing up new collaborations between suppliers and users for having a more systematic programming and delivering schedule;

Creation of an external HUB for companies able to manage new technologies as ICT platform, which will be introduced in the logistic chain.

Expected benefits are:

• Reduction of the time in logistic and on-time delivery;
• Reduction of logistic’ costs.

The program includes:

• A period of Industrial Research to identify the process and product’ s innovation that have to be realised by LOGIN;
• A period of Experimental Research to realise prototypes for either ICT technologies or model companies’ behaviour taking part and experience innovation;

A period of Innovation of Processes and Products where every single interested companies acquire new technologies.

Caparra and Siciliani applied to Wine 2.0.: a project pointing to wine promotion on third-country markets as well as commercial brands. Its purpose is to increase both companies’ competitiveness and presence on foreign markets.

The project is targeted to New York, California, Florida and Wisconsin markets. Over recent years, the consumption of wine in USA is growing steadily: USA is the most important market for wine exportation in the world. Products involved are: Mastro Giurato, Volvito and Formelle. The project Wine 2.0 is a mixed project because embraces promotion and information elements together.

In these years, Caparra e Siciliani expert management and its network lead it in a huge market as the American one, focusing on four areas: New York, California, Florida and Wisconsin. Wine 2.0 is an important initiative and key to carry on the expression of Cirò winemaking area to other countries, wine lovers, operators and journalists; it has given the opportunity to organise events for promotion, visibility, transfer of knowledge of Caparra e Siciliani wines and terroir.

Caparra and Siciliani applied to Wine 2.0.: a project pointing to wine promotion on third-country markets as well as commercial brands. Its purpose is to increase both companies’ competitiveness and presence on foreign markets.

Thanks to the EU funds “POR Calabria FERS- FSE 2014-2020 (Action 3.4.2 Internationalization approved with Decision no. 13015/2016)” Caparra e Siciliani got approved the project WINE EXPORT CHINA.

The aim of this project is to enhance internationalisation already launched from C&S in previous years as well as to strengthen its presence on international markets, especially China; this project will qualify and promote Caparra e Siciliani wines with a correct marketing communication which will help the winery to understand Chinese market’s needs. Furthermore, the winery will use new internet and social network marketing strategies in order to reach its target.

The communication project is assigned to Parco Scientifico of Crotone.

Through this project, the winery will find out, create and enhance Chinese food match with their products. In doing so, it will set up wine tasting together with Chinese food. The winery will introduce its history and products through video and music of the Orchestra.

R-wine is a POR CALABRIA project approved and financed in 2017, designed to certify agri-food products and to fight for forgery. The project is in the agri-food innovation area, paying attention to food safety, functional foods and certification of agri-food products. Caparra e Siciliani is taking part of this project. Other partners are:

• SmartRES spa (Modena);
• Parco scientifico e Tecnologico Crotone;

University of Calabria – Department of Mechanical, Energetic and Managerial Engineering (DIMEG) (Cosenza).